Vileda campaign reimagines household cleaning

Creative agency Herezie has developed a new communication platform for Vileda, aimed at supporting the cleaning brand's marketing activities across Europe and the Middle East.

Called The Perfect World, the platform introduces a creative concept that imagines a home where cleaning tasks happen automatically before returning to everyday reality, where Vileda's products are positioned as helping to simplify household chores.

Platform designed as long-term campaign

According to Herezie, the concept has been created as an ongoing communication platform that can be adapted across multiple product categories.

The campaign initially focuses on Vileda's Floor Cleaning range, while also extending to Cloths and Dishwashing products. The agency says the approach is intended to provide a consistent creative framework across different product segments and markets.

Animation and live action combined

The campaign combines live-action footage with animation created in the visual style of Alexandre Nart.

Through this approach, the creative work presents household cleaning scenarios in a stylised and imaginative setting before linking them to everyday consumer experiences.

The campaign is structured as a series of episodes, allowing the concept to be expanded across multiple product categories over time.

Rollout spans Europe and Middle East

The first phase of the campaign focused on Pro Clean and Dishwashing products and has already been launched in several countries across Europe and the Middle East.

A second phase centred on Floor Cleaning products is scheduled to begin rolling out from June 2026.

Herezie says the campaign will continue to be deployed across multiple media channels as part of Vileda's regional marketing strategy.

www.herezie.com

www.vileda.com

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