USO and Clear Channel Outdoor unveil campaign to support military service members during holidays
Clear Channel Outdoor Americas (CCOA) and the United Service Organizations (USO) are working together again this November on a nationwide digital out-of-home (DOOH) media campaign that encourages public support for U.S. military service members and their families during the holidays.
Digital billboards running throughout the month, including Veterans Day, in major markets and airports across the country will raise awareness and encourage civilians to be by their side.
Larissa Ryden, Vice President of Corporate Alliances, USO: "We're grateful for our ongoing strategic partnership with Clear Channel Outdoor and how they support the people who serve in the military and their families. Even when service members are far from home, they're never alone thanks to the USO and the generosity of our supporters. The public's support enables us to deliver programs and services that strengthen the well-being of service members and their families."
The campaign messaging now seen on digital billboards across the country will serve as a reminder that those serving in our nation's military, and their loved ones, are real people who take on unique challenges from which all Americans benefit. The USO is the only nonprofit organization uniquely positioned to reach service members and their families around the globe with its impactful programming.
Scott Wells, CEO, Clear Channel Outdoor Holdings, Inc: "As we enter the holiday season, it's important to remember the sacrifices service members make while they are far from their loved ones. We are proud to join the USO in standing by those who serve and to use our nationwide out-of-home platform to inspire millions of Americans to show their support for military members, especially during the holidays."
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