Untamed casts fishing campaign with Raymarine

Charleston-based agency Untamed has developed Earn Your Strikes, a creative campaign for marine electronics brand Raymarine. The work aims to strengthen awareness in the fishing sector, deepen consumer engagement and position Raymarine as a reliable partner for anglers and resellers.

The concept is rooted in research with experienced saltwater fishermen, who described their time on the water as a mix of hardship and reward. While many marine brands highlight trophy catches and ideal conditions, Earn Your Strikes focuses on the less glamorous aspects of the sport—storms, near misses and long hours that define true passion for fishing.

Raymarine’s reputation for reliability, underscored by its use by the U.S. Coast Guard, is central to the campaign. Visuals and storytelling emphasize resilience and determination, aiming to connect with the saltwater fishing community while generating qualified leads for the brand.

Cary Murphy, Chief Strategy Officer, Untamed: "Seasoned fishermen chase the chaos. We talked to 150 anglers, and they all said, ‘If you’re waiting for perfect, you’re not built for this.’ We leaned into that hard. This campaign doesn’t sugarcoat it. No one’s riding off into the sunset. Just brutal mornings and angry waves with the Raymarine gear that’s built for nature’s worst. No wonder the Coast Guard counts on it."

The campaign includes television spots, static banners, social videos, a trade show display, HTML emails, print, web placements and social content. Distribution covers outlets such as Saltwater Sportsman, Sport Fishing, Marlin and Marine Electronics Journal, along with various consumer platforms and social channels across the U.S.

www.untamed.net

www.raymarine.com

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