T&P extends Pets at Home brand platform with playful campaign

T&P has developed the next phase of Pets at Home’s We’re all for pets brand platform, continuing its evolution with a campaign that highlights the humorous and heartfelt ways people care for their animals. The work launches with out-of-home and social executions designed to resonate with pet owners across the UK.

The creative features scenarios that reflect the eccentricities of pet devotion: a dog with its own wardrobe, a house where a cat dominates every photo frame, and a kitchen converted into a playground for two rats. Each execution is anchored by the line: You do anything and everything for your pets. So do we.

Building on Pets at Home’s brand relaunch

The campaign builds on Pets at Home’s 2023 relaunch, which unified its retail, grooming and veterinary services under a single brand identity. Drawing on insights from the We’re All for Pets Report, the work positions Pets at Home as more than a retailer, but as a brand that understands the deep emotional connection between people and their pets.

Matt Moreland and Chris Clarke, executive creative directors, T&P: "As a nation, we are bonkers when it comes to pets. There are very few things we won’t do for them. Which we think has been beautifully captured in this new work for Pets at Home. Featuring everything from fitted designer wardrobes for pooches, to a rat run that takes up an entire kitchen. We hope all pet owners will go bonkers for it."

A celebration of pet-owner bonds

Madeline Shaw, marketing director, Pets at Home: "Our new ‘We’re all for pets’ platform has been incredibly successful in connecting the Pets at Home brand with the nation’s pet owners on a truly emotional level. This new campaign is a joyful celebration of that unique bond we have with our pets. It holds a mirror up to the funny, heartwarming, and very occasionally quirky things we all do for them. It’s another brilliant expression of our purpose to make the world better for pets and the people who love them and embodies how we’re not just a retailer; everything we provide helps improve the lives of our customers and their pets."

The campaign will run across out-of-home (OOH), social, and digital channels.