T-Mobile promotes SuperMobile plan with actor Kevin Bacon

T-Mobile has introduced a national advertising campaign featuring actor Kevin Bacon to promote SuperMobile, its new business phone plan. The plan combines performance optimization, built-in security and satellite coverage across T-Mobile’s network.

The 30-second spot shows Bacon at a desk that appears in unexpected locations including a desert, beach and commuter train. Each scene illustrates different features of SuperMobile, from adaptive connectivity to security protections and satellite reach. The campaign is designed to highlight how T-Mobile for Business supports professionals across industries who need reliable connections on the move.

Kevin Bacon brings brand message to life

Lucy McLellan, Chief Brand and Communications Officer, T-Mobile: "Kevin Bacon’s trusted, relatable persona makes him the perfect partner to introduce SuperMobile — a plan built to power the way business gets done today. SuperMobile gives businesses the speed, reliability and adaptability they need to stay connected wherever the job takes them — and Kevin helps bring that to life in this campaign."

Kevin Bacon: "I’ve been around long enough to know that when connection breaks, everything else does too. What I love about SuperMobile is that it feels like a real solution, not just a promise. It adapts in the moment, it keeps you protected and it works where business really happens — anywhere. That’s what makes it exciting to be part of this campaign."

Multi-channel rollout and production

The campaign will run nationally across broadcast, digital, over-the-top, online video and social platforms. Bacon also appears in T-Mobile’s product launch video and will feature in additional business-focused content throughout the year.

The campaign was developed with Panay Films and directed by Brian Klugman.

www.t-mobile.com

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