Seva Canada names Full Punch creative partner

The partnership comes as Seva Canada seeks to strengthen how it communicates its work restoring sight

Full Punch has been selected by Seva Canada as its strategic and creative partner, with responsibility for developing the organisation’s brand strategy and identity.

The partnership comes as Seva Canada seeks to strengthen how it communicates its work restoring sight and preventing blindness in underserved communities around the world. The initial engagement will focus on a brand strategy and visual identity aligned with the organisation’s mission, values and long-term ambitions.

Seva Canada prepares brand strategy

Deanne Berman, marketing and communications director, Seva Canada: “We were looking for a partner that could help us articulate not just what Seva Canada does, but why it matters. Full Punch demonstrated a thoughtful strategic approach and a genuine understanding of our purpose. We’re excited to begin shaping the next chapter of our brand together.”

The work will establish the strategic foundation and visual identity that Seva Canada can use to communicate its purpose and impact to existing and prospective supporters.

Full Punch expands purpose-driven work

The appointment adds to Full Punch’s work with purpose-driven organisations alongside commercial brands. The agency will use Seva Canada’s history and work as the foundation for developing the organisation’s brand.

Mike Leslie, founding partner and CEO, Full Punch: “Seva Canada’s history is fascinating, and the work they do is extraordinarily impactful. The chance to tell that story and build a brand that inspires more people to engage, support and believe in the work Seva Canada is doing is incredibly exciting.”

Work is already underway, with the first phase of the brand strategy and identity programme expected to be completed later this year.

www.fullpunch.com

www.seva.org

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