Samsung unveils art campaign at Olympic Games to celebrate the power of sports
Samsung Electronics, a Worldwide Olympic and Paralympic Partner, has unveiled a new art campaign created by legendary French photographer Raymond Depardon and his son, director and photographer Simon Depardon.
The campaign, which is called “Olympic Games Instants Shared #withGalaxy,” is now live across the city of Paris and contains captivating imagery that offers a new perspective to the power of sport.
It is one of many ways Samsung is helping to bring the spirit of the Olympic and Paralympic Games to life in the host city as the countdown to Paris 2024 continues.
As a photographer and filmmaker, Raymond Depardon has captured some of the most iconic images of the century, including portraits of the athletes in Olympic competition between 1964 and 1980.
The new campaign, which was developed in collaboration between Samsung and the City of Paris, pays homage to Raymond’s renowned work and represents a passing of the torch — as Raymond’s iconic black-and-white, archival imagery is exhibited alongside new imagery from his son Simon, who focused his lens on some of the newest Olympic Games and Paralympic Games disciplines.
The series of images features Team Samsung Galaxy athletes; Sarah Bee (Breaking), Aurelien Giraud (Skateboarding), Mejdi Schalck (Sport Climbing) and Yvan Wouandji (Blind Football) and is currently being showcased at nine iconic Parisian landmarks and city sites including Rue du Louvre, Pont de la Concorde and Rue des Pyramides, until early September 2024.
Simon Depardon: “I was thrilled to participate in this project because it is the first time ever that my photos are being displayed alongside my father’s. The artwork not only features four incredible French athl
etes playing their sports, but also I wanted to show each athlete’s human character by taking portraits of them at the same time,” Depardon added. “The performance capabilities of the Galaxy S24 are outstanding and opened up so many opportunities for us to create something that fits in artistically with the city.”
Fans are invited to participate in the campaign by sharing messages of support for Team Samsung Galaxy via a QR code featured on each image.
The messages will be shown at Samsung’s Olympic™ rendezvous @ Samsung | Champs-Elysees 125 and Village Plaza, Samsung’s athlete lounge within the Olympic and Paralympic Village, during the Olympic and Paralympic Games.
Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business, Samsung Electronics: “The mission of the Olympic and Paralympic Games is to bring the world together in a spirit of openness. Through our collaborative campaign with Raymond and Simon Depardon, Samsung is utilizing innovative Galaxy technology to write another chapter in the near 40-year story of supporting the best ideals that the Olympic and Paralympic Games have to offer.”
Additional locations for the campaign’s 10 images — comprising two of Raymond Depardon’s legendary photos and eight new images from Simon Depardon — are located at Gare de L’Est, Quartier Saint-Germain, Porte d’Orléans, Stade de France, Rue Vieille du Temple and Opéra.
