Reser’s appoints Brandon as lead creative agency

The assignment covers research, brand strategy, creative development and production for Reser’s deli salads and sides range, which includes potato salad, macaroni salad, pasta salad, coleslaw and other side dishes.

Independent agency Brandon has been appointed lead strategic and creative agency for a Reser’s Fine Foods brand following a competitive pitch. The agency began work in October 2026, with the first campaign scheduled to launch in April 2027.

Brandon takes lead on Reser’s brand strategy

The appointment brings Brandon responsibility for developing the brand’s strategic and creative direction, building on its existing market position while seeking to expand consumer awareness of its products.

Cary Murphy, Chief Strategy Officer at Brandon: “We’re excited to partner with Reser’s on a new campaign. We’re building on what people already love about Reser’s while bringing fresh energy and a distinctive voice to the brand. We want to create work that helps more people discover these delicious products.”

Reser’s builds on family-owned food heritage

Reser’s Fine Foods traces its origins to Mildred Reser’s potato salad recipe, developed in a farmhouse kitchen in the 1950s. The company has since grown into a major family-owned prepared foods business, with a portfolio spanning deli salads, side dishes and other convenient food products.

In May 2025, Reser’s reported annual revenue of US$2 billion. The company says it employs more than 5,000 people, operates 14 facilities across the United States and Mexico, and distributes products through more than 27,000 outlets in the United States and Canada.

Reser’s prepares campaign for 2027 launch

The agency appointment connects consumer research and brand strategy with creative development for a business seeking to build on its established heritage and continued growth.

Laura Steele, Director of Marketing Communications, Reser’s: “Reser’s began with a family recipe and has grown into a family-owned and operated prepared foods business with a wide variety of delicious, convenient foods. We chose Brandon to lead the strategic and creative work, from research and brand strategy through development and production. We’re looking forward to bringing this work to market.”

www.brandon.agency

www.resers.com

The first campaign from the partnership is expected to launch in April 2027.

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