PerfectDraft partners with Stella Artois, David Beckham to launch 'pub quality beer at home' campaign

PerfectDraft has launched its new “Pub Quality Beer At Home” campaign, partnering with Stella Artois and David Beckham to celebrate the ultimate draught beer experience, at home with PerfectDraft.  

PerfectDraft is a simple to use countertop beer machine that allows you to pour your own high-quality draught beer in the comfort of your own home. Stella Artois remains a firm favourite, with consumers also having a variety of brands in 6 litre kegs to choose from, including Corona, Budweiser and many more.  

With more people looking to elevate their home drinking experience, the idea of pouring draught beer at home is an appealing one, with 30% of Brits viewing draught beer machines as essential for home entertaining and drinking(Ipsos Research, September 2024). It is therefore no surprise that there is a growing number of machines in households up and down the UK.

However, the majority are still not aware that they can enjoy pub quality draught beer from an at home beer machine. In fact, only 33% of the total population have heard of home draught machines, and only 16% have heard of PerfectDraft(2024) 

To spark excitement about enjoying the ultimate draught beer experience at home, PerfectDraft has teamed up with Stella Artois, the UK’s leading alcohol brand(2024), and legendary David Beckham, to launch its latest campaign. The campaign celebrates the opportunity to have a high-quality beer on draught and a taste of the pub from the comfort of your own home.  

Andy Logan, VP, PerfectDraft: “Stella Artois and David Beckham are legends in their respective fields, and we are excited that they have chosen to partner with PerfectDraft to bring ‘Pub Quality Beer’ to people’s homes.

David Beckham: “It is great to be able to pour my own pint of pub quality Stella Artois beer at home with PerfectDraft”.  

The first ad for the Pub Quality Beer At Home campaign has been released. The commercial is part of a multi-year partnership and will run across TV, VOD, digital and out-of-home advertising in the UK, and across social in Europe, and complement Stella Artois’ existing activations in the market, including the sponsorships of Wimbledon and Roland Garros, as well as their Perfect Serve quality program. 

The creative was led by AB InBev's in-house creative agency, draftLine Europe. The shoot was directed by renowned Director Patrick Daughters who has worked with the likes of Adele, Kings of Leon and Depeche Mode, with stills imagery captured by Charlie Gray, who has worked with renowned brands such as Mont Blanc and Omega, as well as celebrities such as Daniel Craig and Zinedine Zidane. 