Pepsi MAX celebrates gamers with EA SPORTS FC 26 campaign
Pepsi MAX has launched a new on-pack promotion to mark the third year of its partnership with EA SPORTS FC 26, offering football fans in-game rewards and deeper immersion into the EA SPORTS FC experience.
The campaign features global football icons Sir David Beckham and Lauren James, who celebrate Pepsi MAX as the “ultimate silverware” for gamers. In the launch film, Beckham is seen polishing career memorabilia — from his international cap to a UEFA Champions League medal — before revealing his prized possession: a can of Pepsi MAX, which he calls “the ultimate silverware” that “wins every time.”
On-pack promotion rewards gamers
The limited-edition Pepsi MAX x EA SPORTS FC 26 cans and bottles are now available across the UK. Fans can unlock exclusive in-game rewards by following the instructions on promotional packs before 28 December 2025.
Continuing a winning partnership
The campaign continues Pepsi MAX’s collaboration with EA SPORTS FC, uniting two brands known for their connection to football culture and entertainment. With the new promotion, Pepsi MAX once again bridges gaming and real-world fandom, rewarding players who share a passion for both.
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