Marketing Report
Pepsi and UEFA pick rockstar Lenny Kravitz for the league final show

Pepsi and UEFA pick rockstar Lenny Kravitz for the league final show

#PepsiKickOffShow - Pepsi and UEFA have announced that legendary rock musician Lenny Kravitz will headline the UEFA Champions League Final Kick Off Show presented by Pepsi on June 1st at Wembley Stadium in London.

This is the eighth year that Pepsi and UEFA will mark the final with its eagerly anticipated curtain raiser, and the event is set to be an unforgettable experience just minutes ahead of the biggest final in the club football calendar.

The Grammy-award-winning artist, known for his dynamic stage presence and iconic hits have been captivating audiences for decades with his genre-defying sound and magnetic stage presence.

Kravitz, who recently received a star on the Hollywood Walk of Fame, has been hard at work crafting his highly anticipated upcoming album, Blue Electric Light, which is already generating buzz among fans and critics alike ahead of its launch on 24th May, just one week before the UEFA Champions League Final Kick Off Show presented by Pepsi.

To further build hype for the highly anticipated performance, Pepsi has released an energetic short film titled 'Wembley Is Blue | Lenny Kravitz x UCL Final Kick Off Show by Pepsi'.

 In the film, the unmistakable echoes of the UEFA Champions League anthem are heard being whistled as Lenny Kravitz slowly walks down a tunnel, paintbrush in hand, covering the walls in Pepsi Blue…. before walking out onto the hallowed turf of Wembley Stadium.

The rockstar strut past the majestic UEFA Champions League trophy, before stepping out on to the hallowed turf of the stadium, when the camera suddenly pans out to reveal a blue, painted mural of his face covering the pitch and a pulsating stadium, preparing London for the ultimate show.

Kravitz: "I'm really looking forward to my performance for the UEFA Champions League Final Kick Off Show presented by Pepsi in London, a city which holds a special place in my heart. It's going to be such an exciting event ahead of a final that means so much to so many. We can't wait to show you all what we have in store."

Eric Melis, VP of Global Brand Marketing Pepsi, PepsiCo: "As a brand with a rich heritage in both music and football, we are proud to bring together once again, in the host city, millions of viewers from around the world and one of the most iconic names in music for an electrifying performance live from iconic Wembley Stadium in London, the home of music, sports and entertainment. The UEFA Champions League Final Kick Off Show presented by Pepsi will be headlined by a legend in the music industry who adds unparalleled dynamism and energy to the show. Lenny Kravitz is someone who is constantly giving the best that he has to offer and spreading love and humanity in all his work, he lives by our 'Thirsty For More' philosophy, which celebrates people's thirst for life - and we can't wait to see how fans react to this unmissable show."

Guy-Laurent Epstein, marketing director, UEFA: "This year's UEFA Champions League Final Kick Off Show presented by Pepsi will bring fans to their feet as legendary Rock and Roll icon Lenny Kravitz takes the stage to deliver one of his signature performances ahead of this year's UEFA Champions League final. Our longstanding and fruitful partnership with Pepsi fills us with enormous pride as we collaborate to make this flagship match on the football calendar more memorable and entertaining for fans inside Wembley and those watching around the globe."

Once more, Pepsi and UEFA have marked the UEFA Champions League final with a momentous music performance showcasing the world's most iconic artists and uniting football and music fans through one compelling entertainment spectacle.

The UEFA Champions League Final Kick Off Show presented by Pepsi will air in over 200 countries and territories globally, just minutes before the stand-out fixture of the club football calendar and commences and is the embodiment of Pepsi's 'Thirsty For More' global platform.

www.pepsico.com

www.uefa.com

Featured