Mastercard, influencer marketing platform Wowzi, and MDP announce $2 million investment to support African content creators
Mastercard has announced a $2.04 million investment in partnership with Wowzi, Africa's influencer marketing platform, and Masria Digital Payments (MDP).
This collaboration aims to transform the financial management landscape for content creators through innovative digital card solutions.
The five-year initiative will provide Wowzi's content creators access to a range of digital card benefits. Leveraging MDP's expertise in digital payments, these cards are designed to offer content creators a seamless and secure user experience, simplifying both online and offline transactions.
Mike Otieno, Co-Founder and President, Wowzi: “Our journey has always been driven by the belief that content creators are the heartbeat of the digital age. This strategic partnership with Mastercard and MDP represents a pivotal moment in our mission to empower these creators.''
'Innovation is at the core of our values, and we recognize that the influencer and creator market is underserved when it comes to payment solutions. We are dedicated to being at the forefront of technology solutions that cater to the unique needs of content creators. This collaboration allows us to not only address those needs but to set new standards in financial empowerment, security, and convenience for our valued community.”
These innovative digital cards will revolutionize the way content creators manage their finances. Content creators will now receive payments from brands, fans, or sponsors, directly onto their digital cards. This will facilitate a secure and convenient financial management process, streamlining both online and in-store transactions while granting content creators’ access to exclusive Mastercard rewards and benefits.
Shehryar Ali, Senior Vice President and Country Manager for East Africa and Indian Ocean Islands, Mastercard: “Our decision to invest in the influencer and content creation space is a testament to our belief in the transformative power of the gig economy. As the world of work continues to evolve, we are inspired by the incredible impact content creators have on global culture and the economy. Our objective is to empower these digital trailblazers with the financial tools and security they need to thrive in the dynamic payments landscape. This investment aligns with our vision to promote financial inclusion and drive innovation in an ever-evolving digital economy.”
This partnership introduces a range of unique digital card features like Watch Cards and Ring Cards. These wearable contactless payment solutions offer content creators a blend of convenience, security, and style.
Frank Molla, Managing Director, MDP Africa: “In a rapidly evolving digital landscape, it’s clear that the future of finance is intertwined with the influencer space. As pioneers in the issuing and processing industry, we understand the importance of security and innovation. This collaboration with Wowzi and Mastercard signifies our commitment to shaping the financial future for content creators, empowering them with more than just payments, it will be a secure and seamless experience,” our tagline Hello Africa, speaks to our mantra of listening to Africa and with that we walk with our customers into the future. We look forward to growing with Wowzi to create a sticky ecosystem for their end users beyond just cards (Physical and Virtual).”
As the content creation industry grows, so does the need for efficient, secure, and flexible payment solutions that keep pace with the dynamic nature of digital content creation. This partnership represents a significant leap forward in meeting these needs, fostering a more vibrant and sustainable ecosystem for content creators worldwide.
