Knorr’s campaign encourages home-cooked fast food to replace delivery fails

Half-assembled burgers, busted burritos, and pizza with no cheese – shared pictures of these fast-food delivery fails have become all too common on social media, ruining a meal that arrives cold and old. People think that fast food delivery is the only way to get easy and delicious meals at home, but Knorr, believes that hungry people deserve better – and can satisfy their fast-food cravings within their own kitchen with easy recipes.

It’s a delicious campaign from Knorr and creative agency MullenLowe that spotlights a well-known fact; you can #DeliverBetter. Using Knorr Rice and Pasta Sides and Knorr Bouillon products, you can make home-cooked fast food recipe swaps straight from your own kitchen. And to make it even easier, Knorr is kicking off a limited time giveaway for the chance to win a $50 grocery gift card for fans to get the ingredients needed to recreate classic fast-food items at home.

Gina Kiroff, chief marketing officer, Knorr North America: "We’ve all been there: we’ve waited hungrily for a fast-food delivery that misses the mark before it’s even in your hands. Knorr believes in turning those moments of disappointment into opportunities for creativity. Whether it’s a burger that’s falling apart or a taco that's missing key ingredients, we’re showing people how easy it is to recreate these meals at home, without the delivery hassle."

Carlos Andrés Rodriguez, executive creative director, MullenLowe UK: “As a big fan of fast food, we need to be honest about the fact that home cooking is the answer to level up almost everything, and Knorr is proving it again. People who have experienced fast food fails deserve better… and there’s nothing more satisfying than helping them.”

A recent survey revealed that nine out of ten people have experienced a food delivery failure, and 35% of consumers expect their orders to arrive within 30 minutes. Despite the speed of fast-food services, the quality often doesn’t meet expectations. With the #DeliverBetter campaign, Knorr is encouraging people to swap fast food frustration for flavorful home-cooked meals that can be prepared in nearly the same amount of time.

www.knorr.com

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