HOKA and Stink Studios honour pacers and guides in new campaign
HOKA, in collaboration with Stink Studios, has launched Keeping Pace, a social film series that celebrates the often-overlooked roles of pacers and guides in competitive running. Through three-minute episodes, the series captures the motivations, precision, and quiet leadership of athletes who dedicate their talent to helping others succeed.
The three films feature:
Noah, a rising distance runner pacing an Olympic group through the Amsterdam Marathon.
Duncan & Maxime, chronicling the trust and synchronicity between a visually impaired athlete and his guide.
Manon & Patrick, a father-daughter duo preparing for the 100-mile Hardrock 100 trail race together.
Cameron Temple, ECD, Stink Studios: “This series is not just about telling stories, but using the incredible insight of elite Hoka athletes to inspire more runners.”
The campaign also includes Runner Logic, a short-form companion series exploring the unusual rituals and philosophies that define elite runners’ lifestyles.
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