Fanatics Sportsbook taps Livvy Dunne for new football ad campaign

Fanatics Sportsbook has released a football advertising campaign featuring College National Champion and cultural figure Livvy Dunne. The series, titled Explained by Livvy Dunne, marks the first work from creative agency Anomaly and highlights the company’s promotions and rewards system.

Directed by Grammy-winning filmmaker Calmatic, the campaign includes three cinematic ads where Dunne humorously explains why fans should switch to Fanatics Sportsbook. Scenes range from sitting in a clawfoot bathtub on the 50-yard line of the Rose Bowl to eating a turkey leg in the stands and riding a blocking sled across the field. Each ad introduces the tagline “Winning Hits Different Here.”

Breaking down Fanatics’ promotions

The series showcases the company’s offerings, including the Gameday Guarantee, Fair Play protection, and FanCash rewards. New customers who place a first football bet on game day can earn up to 100 dollars in FanCash if the bet loses, while existing customers also receive rewards. Fair Play protection covers all pro football player prop bets, refunding or paying out if a player is ruled out due to a first-half injury. FanCash can be redeemed across the Fanatics ecosystem, including apparel, experiences, bonus bets, tickets, and collectibles.

Selena Kalvaria, Chief Marketing Officer, Fanatics Betting and Gaming: "As a disruptor brand, Fanatics Sportsbook is rewriting the category playbook. By leveraging the power of Fanatics and working with a cultural force like Livvy, we’re telling our story in a way that expands our reach with existing betting audiences – and speaks to new ones, too. With Livvy, we have a national champion showing up in unexpected ways to explain what makes Fanatics Sportsbook different, and more rewarding, for sports fans."

Campaign rollout across football season

The campaign will run across television, digital, audio, podcasts, social media, out-of-home, and influencer channels throughout the football season. It launches around College Football Week 1 and Pro Football Weeks 1–5, with additional pushes planned for Thanksgiving, Christmas, and the postseason.

Livvy Dunne: "As a proud member of the Fanatics family, I’m excited to partner with Fanatics Sportsbook to welcome more people into the sports world in a fresh way. It’s easy to use, genuinely fun, and makes the whole experience feel more like being part of the game."

Fanatics Sportsbook positions the campaign as part of its strategy to stand out in a competitive sports betting market by blending cultural relevance, storytelling, and athlete partnerships with a fan-first approach.

www.betfanatics.com

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