E-commerce platform DoorDash celebrates its delivery drivers in latest campaign

GUT LA, online commerce platform DoorDash and Superette, the platform’s creative studio, have announced the debut of their new “Can’t Help Helping” campaign, aimed at highlighting how being a “Dasher” provides the flexibility that allows gig workers to honor their commitments to their families.

The “Can’t Help Helping” campaign is an extension of DoorDash’s new "Your Door To More" brand platform, which launched in January. The full-funnel campaign will run in both Spanish and English across social media, OTT and other assets.

Trevor Reader, Senior Director Dasher Marketing, DoorDash: “Our mission at DoorDash is to grow and empower local economies. We are proud of the flexibility and earning opportunities that dashing provides, and that this latest campaign reflects the real use cases and experiences that Dashers have on our platform. We are excited to debut this new work with Superette and our great creative partners at GUT LA.”

The spot follows a day in the life of an inspiring Dasher, Ernesto. It opens with a voiceover stating, “That's Ernesto, he was born to help.”

It then follows Ernesto during his day, traveling around serving customers, while at the same time maintaining the flexibility to run back home to drop off his nephew’s soccer cleats, feed his parrot, and arrive home for dinner after the working day is finished. Throughout the spot, Ernesto pivots between picking up deliveries for customers and checking on other responsibilities in his own life.

www.doordash.com

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