Doner secures Navy Federal creative account

The agency will lead brand and product marketing

Doner has been appointed agency of record for Navy Federal Credit Union following a competitive review. The agency will lead brand and product marketing as part of a partnership focused on member acquisition, brand development and customer loyalty.

The appointment gives Doner responsibility for creative strategy across Navy Federal's portfolio of products and services. Initial work is expected to launch in the fourth quarter.

Agency to lead creative strategy

Pam Piligian, chief marketing officer, Navy Federal Credit Union: "We were looking for a partner that brought together sharp strategic thinking, standout creativity and a genuine awareness of the communities we serve as they navigate an increasingly complex financial ecosystem. Throughout the review process, Doner demonstrated a strong grasp on the challenges and opportunities everyday Americans, including the military and their families, are facing. We're excited to work together to build momentum for the Navy Federal brand and carry it forward toward an even more successful future."

The partnership will focus on strengthening relationships with existing members while introducing the credit union to new audiences through integrated creative work.

Appointment follows agency alliance

Craig Conrad, president and chief operating officer, Doner: "Navy Federal Credit Union has built one of the most trusted brands in financial services by putting its members first. That's the kind of brand we're passionate about partnering with. Our team understands the values, aspirations and everyday realities of Americans across the country, and we're excited to help Navy Federal tell the stories that honor its legacy while inspiring its next chapter of growth."

The appointment follows Doner's strategic alliance with Colle McVoy to form DonerColle Partners. Doner and Navy Federal Credit Union officially begin working together this month.

www.navyfederal.org

www.doner.com

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