Marketing Report
Domino's Pizza unveils campaign to tip customers who tip their delivery drivers

Domino's Pizza unveils campaign to tip customers who tip their delivery drivers

Domino's Pizza Inc. is launching You Tip, We Tip – a promotion that tips customers who tip their delivery drivers.

Kate Trumbull, Domino's senior vice president – chief brand officer, Domino's Pizza Inc: "Domino's drivers have been hustling to deliver hot, delicious pizzas since 1960, and we love that customers have been tipping them for their great service since day one. But these days, everywhere you go, there's a tip screen. The pressure to tip is real, even when no extra service is provided. So, we decided to flip the script and show our appreciation by tipping customers back."

When customers tip their Domino's delivery driver $3 or more online, they'll receive a $3 coupon to use on the following week's online delivery order.

Domino's is the first quick-service restaurant to tip customers for tipping their delivery drivers.

www.dominos.com

 

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