Domino's Pizza taps TV personality Simon Cowell in its perfect pizza campaign

TV personality. Entrepreneur. Record executive. Judge of all things talent. A new title has just been added to Simon Cowell's repertoire: Domino's quality captain.

Cowell, America's favourite judge of perfection, stars in Domino's Pizza Inc.'s newest TV ad, which showcases the brand's passion for ensuring that every pizza is perfect before it goes in the oven.

Kate Trumbull, senior vice president – chief brand officer, Domino's: "Onstage isn't the only place Simon Cowell demands excellence. He has an eye for detail and demands perfection when it comes to making mouth watering pizzas too. Domino's has a longstanding history of making sure each pizza is delicious, but now, we're taking operational excellence to the next level."

Simon joins a team of other quality captains – Domino's team members in stores across the U.S. – who are holding customers' pizzas to an even higher standard, checking every inch to make sure they're made exactly to order.

Simon: "Domino's demands greatness. They know exactly what it means to deliver the perfect pizza. Domino's is a definite yes from me."

Frank Garrido, executive vice president – chief restaurant officer, Domino's: "We're not just saying we care about quality – we're showcasing it through our products and the operational enhancements we've made over the years. Domino's franchisees and their store team members are trained and focused on ensuring customers' orders meet their expectations. Every order counts, and providing the most delicious, quality food is always top of mind. That includes checking pizza toppings before they go in the oven, to confirming each order has all of its items – down to each dipping cup."

Hailey Simon, associate creative director at WorkInProgress: "Simon Cowell is the quintessential Domino’s Quality Captain. His sharp eye for quality, willingness to be blunt, and readiness to applaud excellence made him a natural fit."