Coco Robotics turns delivery fleet into film promo for Prime Video

Coco Robotics has partnered with Prime Video and media agency Omnicom Media Group to promote The Pickup, a new heist comedy launching globally on August 6. The collaboration transforms Coco’s fleet of autonomous delivery robots into mobile brand activations that bring the film’s world to life on the streets of Los Angeles.

The campaign wraps Coco’s delivery bots in branding inspired by The Pickup’s armored money trucks. Each vehicle features voice lines from the film, turning every food delivery into a street-level encounter with the film’s characters and storyline.

The fleet operates across high-footfall areas in Los Angeles, where each delivery robot generates measurable out-of-home impressions. Unlike static advertising formats, the mobile units capture attention and encourage organic social sharing, offering built-in potential for viral reach.

Josh Dubin, Head of Ads, Coco Robotics: “This campaign shows how our robots can amplify brand storytelling in real time. It transforms routine deliveries into personal, one-to-one brand experiences that connect with consumers in a natural, memorable way.”

The campaign uses a blend of Coco’s proprietary impression-tracking system and third-party OOH measurement tools to offer real-time analytics on visibility and engagement.

Elizabeth Boone, Senior Associate in Emerging Platforms and Partnerships, Omnicom Media Group: “We’re always looking for ways to push boundaries and create media moments that people haven’t seen before. This campaign is a glimpse into the future of media. It’s a perfect example of a unique integration of robotics, storytelling, and neighborhood-scale visibility that can come together to bring a movie to life in the real world.”

A custom commercial starring the robots in a scene from The Pickup will also run across digital and social channels ahead of the film’s release.

www.cocodelivery.com

www.omnicomgroup.com

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