Cannes shortlists VML for Innovation Lions Honors

VML has received four shortlist placements in the Innovation Lions competition at the 2025 Cannes Lions International Festival of Creativity. Two campaigns — "PainVisible" and "Living Fabric" — were recognized across a combined four categories, celebrating advancements in medical technology and sustainable product innovation.

The Innovation Lions celebrate creative problem-solving and breakthrough technologies across categories such as tools, platforms, models, and emerging adtech.

VML’s shortlisted work spans two campaigns and four categories. "PainVisible," created by VML Madrid and VML New York for Aritium, was recognized in both the Product Innovation and Technology categories. "Living Fabric," developed by VML Bogotá for Atratus, earned shortlist honors in Environmental Innovation and Product Innovation.

As part of the Innovation Lions process, shortlisted teams are invited to present their work live to a panel of Cannes Lions jurors during the festival. These 12-minute presentations, followed by a 10-minute Q&A, allow teams to explain the impact and methodology behind their ideas.

Winners in the Innovation Lions category will be announced during the Cannes Lions International Festival of Creativity, taking place June 16–20, 2025.

www.vml.com

www.canneslions.com

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