Marketing Report
Accenture acquires creative change management consultancy, The Storytellers

Accenture acquires creative change management consultancy, The Storytellers

Accenture has acquired The Storytellers, a U.K. creative management consultancy that partners with CEOs and other C-Suite leaders to develop their narratives to accelerate transformational change and boost performance in their organizations.

The acquisition will enhance Accenture’s capabilities in transformational change and further help clients with articulating and activating their vision and change strategies. Terms of the transaction were not disclosed.

Founded in 2003, The Storytellers has a proven track record of helping business leaders with a human-centred approach to activate their transformations and new business strategies.

 They combine deep expertise in storytelling with facilitation, skills-building, creative communications, and immersive digital and live event production, to help leaders create and deliver a compelling, action-oriented narrative that motivates their colleagues and customers.

The Storytellers has partnered with over 200 clients to co-create stories that have helped to realise the benefits of change in organizations. Their team of professionals will join the Talent & Organization / Human Potential practice. 

Tim Good, Talent & Organization / Human Potential lead, EMEA, Accenture: “In twenty years, The Storytellers has built a formidable reputation for helping business leaders accelerate their transformation strategies to thrive in a world of fast-paced change. A compelling vision and narrative are now fundamental for driving change, and they bring deep understanding of the transformative power of a story and its role in energising people around a shared ambition. Together, with Accenture’s breadth of consulting and technology services, we will bring an innovative team to C-Suite clients to help them reinvent their business and build resilience for the future.”

Chris Spencer, CEO, The Storytellers: “People are demanding more human connection and authenticity from leaders as they tackle today’s pertinent issues – including the rise of AI and sustainability. Leaders need a fresh way to motivate people to take action, and bridge the gap between strategy and execution, where many transformations can fail. With Accenture’s expertise and highly respected transformational change capabilities, now is the time to take our business to the next level and join forces to deepen our impact with clients.”  

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