Marketing Report

Creation
Channel 4 to take majority stakes in indies with new creative investment fund
UEFA Women’s final gets a superstitious twist courtesy of Heineken and LePub
[Interview] Marta Blanco Sampedro, European Communications Director, GUT
HotelTonight and Airbnb team up for first-ever travel rewards mashup
Cadbury Dairy Milk unveils global campaign to spotlight its unmistakable flavour
Publicis Groupe acquires influencer marketing platform Captiv8
Doro uses humor to champion age-friendly tech
FourLeaf debuts witty campaign to mark expansion
Vodafone’s campaign encourages human connection in a digitally distracted world
Movement Strategy and Newfangled Studios merge to form $45m social media unit
Karo picks MSQ for global creative brief
Toblerone celebrates unfiltered chocolate bliss in new campaign
McAfee unveils new awareness campaign against rising threat of AI scams
Costa Coffee invites customers to embrace everyday moments in emotional campaign
Ogilvy Paris unveils AI art program for visual creatives and coders
What's the game of your name?
ZIJkant campaign highlights gender pay gap with humour
PayPal highlights new features in musical sequel ad with Will Ferrell
TriNet honours small and medium-size businesses heroes in latest campaign
Milan-based HAT Music closes €200k pre-seed to digitise music industry networking
AI video startup Hedra raises $32m to build generative media platform for digital characters