Marketing Report

Creation
Samsung launches self-serve advertising platform
Google Cloud partners with Reckitt Benckiser to build consumer engagement across brands
WPP agencies partner with World Woman Foundation for digital women empowerment campaign
Lockdowns put pressure on brands to cultivate customer loyalty, Mindshare New Normal Tracker
Spotify and Chernin Entertainment announce multiyear first look partnership
VIRTUE designs The Heroes of Sustainability campaign for McDonald’s Austria
Creative agency SouthPaw develops campaign for malt brand Benriach
Mono Solutions partners with Lokale Internetwerbung to launch digital marketing platform
Verizon Media introduces platform capabilities to enhance live streaming experience
ReverseAds launches world's first reverse-engineered search advertising
Wpromote unveils The Ad Creative Bank to assist marketers explore ad creative trends
Zoox Smart Data and Kubient partner to provide premium audiences with data to advertisers
Admitad launches marketplace for advertisers and publishers
Hivestack joins forces with Clear Channel UK as programmatic DOOH partner
Samsung Partners with d’strict to create content for smart signage
Brand leaders express need for more media cohesion in new marketing report
Nielsen launches compass to measure marketing campaigns outcomes
Global advertisers unveil a new approach to cross-media measurement
Lunii, France's top-selling toy expands into the U.S.
4Creative bolsters team with new Deputy ECD and Creative Director
Post Corona Posts: What will you do when this pandemic is over?