Marketing Report

Creation
WPP acquires Brazilian digital innovation and software engineering company DTI Digital
Kantar and Google launch independent Brand Lift measurement of YouTube ads
WPP and TikTok announce global agency partnership
European support for financing to cultural and creative sectors in Denmark
[Campaigns] Lukkien produces TV commercials for Danone
[Campaigns] Lukkien: Super Suzuki in CGI
MediaCom unveils new proposition to help clients see the bigger picture
SpotX embraces open source identity solution to improve advertising and consumer privacy
Staud Studios merges with MediaMonks
S4 Capital acquires Metric Theory and Decoded
[eMarketer] Influencer marketing in US
 SpotX partners with POPS Worldwide on video ad serving and programmatic activation
MIX: A new agency with a radical focus on value
S4 Capital’s MediaMonks acquires Chinese creative agency Tomorrow
Zoomd launches SaaS campaign management platform targeting advertisers
Global influencer marketing industry to reach $24 billion in 2025, report
Cadent partners with Liberty Global to expand VOD advertising platform in Europe
Carlsberg unveils alcohol-free beer ad with actor Mads Mikkelsen
Global motorsport online advertising market to reach $256.7 million by 2025, report
Isobar teams up with Dentsu for the launch of Creative Trends Report 2021
Anzu.io partners with Oracle Data Cloud to bring measurement to mobile and PC in-game advertising