Marketing Report
Chinese smartphone manufacturer Vivo enters European market

Chinese smartphone manufacturer Vivo enters European market

Chinese smartphone manufacturer Vivo announced its entry into six European countries, Poland, Germany, France, Spain, Italy and the United Kingdom, and cooperated with UEFA to become Official global partner of the European Cup. In addition, Vivo has also released a series of smart phones including X51 5G and two wireless headset products to European consumers.

Deng Li, Vice President of Vivo and President of the European Market, said: “We are very pleased to take this opportunity to formally introduce vivo to European consumers and partners and showcase the lineup of first-launched products for the European market. This year will be challenging for everyone in the world One year, the life and business environment we live in has changed. However, Vivo has always adhered to the concept of'doing the right thing, doing the thing right', and its commitment to European consumers and the market will not change. Since entering in 2014 Since the international market, we have been committed to providing consumers with innovative and high-quality products and services, fully considering consumer needs. We can be loved by more than 370 million users worldwide, and we are confident of winning the trust of European consumers."

The layout of the European team is closely related to Vivo's globalization strategy. Under the strategic guidance of "More Local, More Global", Vivo hopes to use local thinking, local culture, and local management to serve consumers and better integrate into the local market. By respecting the needs of local partners and local consumers, Vivo is committed to realizing localized operations and achieving good performance in the process of globalization.

In November last year, Vivo opened an office in Europe. Currently at the European headquarters in Dusseldorf, Germany, Vivo has a team of members from 16 countries who have mature personal experience and localized insights. Before the launch of the new product, Vivo conducted research interviews with 9,000 consumers in Europe to fully understand the individual needs of local consumers.

At the same time, Vivo also makes full use of local human resources and has established a global R&D network. "Reviewing the progress Vivo has made so far, we must thank our colleagues in nine R&D centers around the world for their efforts. Our R&D center has gathered more than 10,500 R&D personnel to develop smart phones and matching devices from all angles, from product Design, software, imaging functions, to mobile Internet, artificial intelligence and other technologies including 5G communication technology and patents, are committed to providing consumers with the ultimate user experience." Deng Li added. 

Since the official start of the internationalization journey in 2014, Vivo's products and services have covered more than 30 countries and regions around the world. Vivo's business has expanded to Asia, Oceania, Africa and other places and has achieved outstanding results. According to the smart phone revenue share list for the second quarter of 2020 released by the authoritative institution Counterpoint, Vivo ranks fourth in the world. In the Asian smartphone market, Vivo ranks second with a 15% market share. At the same time, according to data from IDC and Counterpoint in the second quarter, Vivo leads the smart phone market in Indonesia and Thailand, ranking first in market share.

Vivo also announced it has reached a long-term strategic partnership with UEFA, officially becoming the official global partner of the next two European Cups. By then, Vivo will also become the official phone of the 2020 European Cup. Deng Li said: "We look forward to sharing the passion of football with fans and spectators all over the world. This makes us even more excited about the cooperation with UEFA and the European Cup. UEFA and Vivo's pursuit Excellence has a common enthusiasm. We are all committed to providing consumers with a unique and outstanding innovative experience. Vivo looks forward to the close cooperation between the two parties inside and outside the European Cup to jointly present a wonderful and unparalleled European Cup to fans and audiences all over the world. feast."