Marketing Report

Brand & Sustainability
Talon joins IPA initiative to pilot carbon calculator for media
[Marketing Week] Bob Koigi: Brands step up as global problem-solvers
Apple invests in California Redwood Forest to drive carbon removal
IPA to launch industry-backed media carbon calculator
PepsiCo and Unilever back initiative to strengthen farmer support
IAS adds carbon tracking to digital ad measurement
Channel 4 offers carbon tracking for TV ads
DEPT sets science-based net-zero targets
National Geographic and PepsiCo unite on food future
Volvo Trucks launches world-first stop/start engine to cut fuel use and emissions
Sony sets green management 2030 targets
Duni Group launches Relevo reusable system in Sweden
Techbros Electronic Recycling launches Southwest's first AI-integrated e-waste facility
Unilever backs smallholder farmers to secure supply chain
WOO partners with Ad Net Zero to refine media sustainability framework
DeCharge launches in the U.S. to build world's first community-owned EV charging network
Kantar introduces new tools to link sustainability with brand growth
Carlsberg launches Denmark’s first regenerative beer ‘Grobund’
Ad Net Zero strengthens global framework to calculate media emissions
UN Global Compact launches ‘CMO Blueprint for sustainable growth’ at Cannes Lions 2025
IKEA kicks off plastic phase-out with new paper-based fitting bags