DoubleVerify extends conversational AI
The tool enables users to analyze campaign effectiveness across fraud and invalid traffic, brand suitability, viewability, geographic alignment and attention.
DoubleVerify has integrated its Ask Neura conversational AI experience into DV Pinnacle, allowing advertisers and agencies to query campaign data and insights using natural language.
Users can move beyond predefined reports, investigate trends through follow-up questions and understand the factors behind recommendations.
Natural-language campaign analysis
Mark Zagorski, CEO, DV: "Conversational AI shouldn’t just make it easier to find the answers you’re already looking for. It should surface insights you may not have known to look for in the first place. With DV’s Ask Neura, marketers can uncover what matters faster and take action that drives impact. Ask Neura also helps democratize decision-making across the organization, not just access to data."
Ask Neura can explain unexpected changes in campaign data, produce summaries and direct users to relevant dashboards for further analysis. The tool is also designed to identify patterns and opportunities that may otherwise be overlooked, with the aim of reducing the time and expertise needed to act on campaign insights.
Jake Li, Trading Director, Skyrise: "For agency teams managing campaigns across clients and channels, the ability to get to an answer quickly is incredibly valuable. Ask Neura gives our teams a simpler way to understand what changed, why it changed and where we should focus next, so we can spend more time applying those insights for our clients."
DV expands conversational AI capabilities
Ask Neura forms part of DoubleVerify's broader conversational AI strategy. In January, the company introduced conversational AI within DV Authentic Streaming TV, allowing advertisers to use prompts to explore streaming content insights. Ask Neura extends the approach to additional channels, including social and the open web.
DoubleVerify also allows clients to connect third-party conversational AI tools, including Anthropic's Claude, through the Model Context Protocol. This provides access to DV data, insights and recommendations through external AI tools alongside Ask Neura.
DV Neura supports campaign intelligence
Ask Neura is powered by DV Neura, the cognitive engine embedded across the DV Media AdVantage Platform. DV MAP combines media verification, performance optimization and campaign outcomes measurement.
Advertisers can use Ask Neura or a connected conversational AI tool to access the DV Neura Insight Agent, which analyzes media quality and performance data to provide campaign insights and recommendations.
DoubleVerify is also introducing the DV Neura Activation Agent, which is designed to execute approved campaign changes within advertiser-defined guardrails. The activation capability is expected to become available in the coming months.
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