BIScience introduces AI-driven AdClarity suite

BIScience has launched the AdClarity AI Suite, adding artificial intelligence capabilities to its cross-media intelligence platform. The update shifts the platform from a data-driven reporting tool to a system designed to deliver insights directly to users.

The suite is built into AdClarity, which serves more than 2,000 brands, and aims to simplify how teams access and interpret competitive advertising data across channels including digital display, social, online video, connected TV and linear TV.

Moving from data access to insight delivery

The launch introduces a change in how ad intelligence platforms are used. Instead of requiring users to extract insights from large datasets, the AI Suite generates answers and analysis automatically.

This approach reduces the need for manual reporting and speeds up decision-making. The platform positions itself as a tool that can both respond to user queries and proactively highlight relevant trends.

Dual approach combines queries and automation

The suite consists of two main components designed to complement each other. The AdClarity AI Chatbot allows users to ask questions in natural language and receive structured responses based on the platform’s data.

Alongside this, AI Insights surfaces key findings automatically within reports, identifying shifts in the competitive landscape and explaining their significance. This enables teams to access both on-demand answers and ongoing analysis without extensive manual input.

Enhancing efficiency across teams

By embedding AI directly into the platform, BIScience aims to make ad intelligence more accessible across organisations, rather than limiting it to specialist analysts. The system supports exploration through follow-up queries and allows users to export summaries for reporting purposes.

The platform draws on a dataset covering 393 billion dollars in annual ad spend across 52 markets, providing a broad foundation for analysis and benchmarking.

Product perspective on AI integration

Dorit Kaplan, VP of Product and Strategy, BIScience: "The AdClarity AI Suite represents a fundamental shift in how teams interact with market intelligence. By embedding an AI data science layer directly into the platform, we’ve automated the heavy lifting of complex analysis. What used to require hours of manual work is now delivered in seconds, effectively handling 85% of the analytical pipeline instantly. With AI Insights, we’re moving beyond reactive searching to a proactive model that surfaces critical trends before they even appear on a team’s radar."

The development reflects a broader move within marketing technology toward automation and real-time insight generation, as companies look to streamline workflows and improve responsiveness to market changes.

www.biscience.com

Follow Marketing Report on LinkedIn