AI expert Rodger Werkhoven joins TV production and distribution firm Banijay from iO
Rodger Werkhoven has joined French multinational television production and distribution company Banijay. He previously worked as Executive Creative Director and Consultant Creativity & AI for iO from February 2022 to February 2023.
At Banijay he will become Lead GenAI Affairs for a production that will be rolled out worldwide.
Rodger Werkhoven: "This is a super exciting project. Banijay and I think that streamers worldwide will be enthusiastic about this. It is a production that also offers a stage to advertisers. The first reactions are very promising."
This production, in which GenAI is a major component, will be presented to the world during MIP in Cannes in April.
