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[eMarketer] Google brings back Wallet and boosts security with virtual card solution

13-05-2022 | 08:11:42
Google relaunched its Wallet app across most markets and introduced virtual cards for online shopping, per a press release.

Publicis Groupe acquires e-commerce platform Profitero

10-05-2022 | 10:00:40
Profitero’s solutions provide actionable insights and product visibility to more than 4,000 brands and 70 million products on more than 700 retailer websites, in over 50 countries every day. 

Europe’s social commerce industry to reach $4.2 billion by 2028, report

09-05-2022 | 11:03:20
The growing interaction of consumers with brands on social media platforms, coupled with shopping functionalities offered by Facebook, Instagram, and TikTok, have supported the rise of social commerce in Europe

[eMarketer] Ecommerce isn't the saving grace Meta needs

06-05-2022 | 08:01:16
Still, the massive user bases of Meta’s social networks are seen as an ecommerce advantage.

[eMarketer] PayPal plans digital wallet engagement booster as growth slows

05-05-2022 | 08:58:03
The company added 2.4 million accounts to end the quarter with 429 million active users. Growth was well below the 9.8 million accounts added in Q4, when new users from its Paidy acquisition bolstered numbers.

WPP expands into end-to-end ecommerce with the launch of 'Everymile'

04-05-2022 | 09:52:32
WPP has launched ‘Everymile’ – expanding its offer with a new fully managed service that will provide brands with an outsourced direct-to-consumer (DTC) ecommerce solution.

Sonepar partners with Mirakl to develop B2B electrical equipment distribution marketplace in France

20-04-2022 | 16:30:13
Sonepar, an independent family-owned company with global market leadership in B2B distribution of electrical products, solutions and related services, is pursuing its omnichannel strategy and has entered into a partnership with Mirakl.

iO partners with UBA Academy to equip marketers with e-commerce knowledge

14-04-2022 | 09:06:39
United Brands Association (UBA) and iO have collaborated to develop the five-part video training “E-commerce in 2022” at the UBA Academy.

Havas Media launches e-commerce offering to help marketers drive growth

13-04-2022 | 10:16:00
Havas Market’s offering stretches far beyond media into e-commerce strategy, operations, analytics, and customer experience.

[eMarketer] Amazon will capture nearly 40% of the US ecommerce market in 2022

24-03-2022 | 07:02:25
Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.

[eMarketer] Retail categories driving ecommerce growth

23-03-2022 | 14:30:49
Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.

[eMarketer] US in-store card users will be more than 90% of population by 2023

18-03-2022 | 06:20:04
US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.

[eMarketer] Twitter adds in-app storefront and expanded product display for brands

16-03-2022 | 06:09:58
Twitter Shops is an expansion of the company’s existing Shops Module, which lets brands highlight up to five products on their business profile.

[eMarketer] Traffic is the most important attribute for retail media networks

11-03-2022 | 07:31:15
The first ever eMarketer  US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes.

Ideoclick partners with Quartile to help brands navigate advertising across Amazon, Instacart, Google and Walmart

10-03-2022 | 07:33:17
The partnership is part of a broad strategy to deliver best-in-class products and services to an evolved marketplace.

[eMarketer] Retailers look to membership programs to spur growth

08-03-2022 | 08:07:10
Amazon’s subscription revenue stands to continue to soar this year thanks to an increase in the cost of its Prime membership for US subscribers.

[eMarketer] Last-mile fulfillment is the latest priority for retailers

03-03-2022 | 07:08:00
Retailers are revamping their last-mile fulfillment strategies in an effort to meet consumer demand for rapid delivery and compete effectively with Amazon.

[eMarketer] What digitally savvy Gen Z consumers expect from brands

02-03-2022 | 07:31:00
For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on.

[eMarketer] Amazon’s grocery business experiences growing pains

24-02-2022 | 13:59:11
While its grocery ecommerce business remains strong, Amazon faces increased competition as retailers such as Walmart and Kroger ramp up their digital capabilities.

Laura Mignott joins VMLY&R COMMERCE as Global Chief Experiential Officer

23-02-2022 | 08:20:00
Laura will be focused on setting the agenda for a unified global experiential practice equipped to deliver next generation, immersive experiences at the intersection of culture, creativity and commerce. 

[eMarketer] Southeast Asia sees the fastest digital sales growth in the world

23-02-2022 | 07:43:37
Southeast Asia’s growth stands out even more, given that most other geographies will see only moderate increases this year.

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