Marketing Report


Honeywell research shows AI will shape global retail over the next 12 months

15-08-2023 | 15:28:00
According to a new survey released by Honeywell, nearly six in 10 retailers plan to adopt artificial intelligence (AI), machine learning (ML) and computer vision (CV) technologies over the next year to enhance the shopping experience.

Vodafone Business selects AppDirect as its partner to accelerate success in the channel

11-08-2023 | 09:29:50
This partnership enables AppDirect technology advisors to sell Vodafone Business’ unique communications services in the channel and gives both companies increased access to international markets.

DEPT launches commercetools implementation accelerator

10-08-2023 | 08:08:00
Fuelled by the best MACH® products, ADA/DASH provides the building blocks for modern headless marketing and e-commerce sites, enabling the delivery of websites months faster than traditional development.

eBay acquires fashion digital authentication platform Certilogo

09-08-2023 | 08:17:04
eBay Inc. a global commerce player that connects millions of sellers and buyers around the world, has announced it has completed its acquisition of Certilogo, a provider of AI-powered apparel and fashion goods digital IDs and authentication.

33% of eCommerce spend to be cross-border by 2028 globally, research

01-08-2023 | 09:46:54
Given the prevalence of alternative payment methods in developing markets, such as mobile money, cross-border merchants must effectively match consumers’ payment preferences, or they will quickly lose out to better-localised rivals.

Meta trials promotional ads for ecommerce

26-07-2023 | 08:30:00
Meta has announced that it is testing an ad update for Facebook aimed at making it easier for shoppers to discover, manage and apply digital promotions from businesses to their purchases.

TikTok set to open e-commerce store

13-07-2023 | 17:30:00
TikTok appears to be looking to take on Amazon, Shein and others by opening a retail store in the U.S. version of its app, potentially as soon as next month, and will use the store to feature its own line of products like toys and kitchen gadgets.

Designer Brands names Laura Denk as President of Designer Shoe Warehouse

11-07-2023 | 13:39:00
Designer Brands announced that Laura Denk has been named President of DSW Designer Shoe Warehouse and Executive Vice President of Designer Brands, with her appointment effective July 24, 2023.

Mature consumers are an overlooked multi-trillion-dollar opportunity, report

11-07-2023 | 13:26:00
Brands that underestimate mature consumers - the nearly one billion people worldwide who are 50 to 70 years old - are missing out on a multi-trillion-dollar market in today's challenging economic environment.

GROUPM elevates Samantha Bukowski to lead unified commerce capability inside GroupM Nexus

03-05-2023 | 15:08:09
GroupM, WPP’s media investment group, has announced the elevation of Samantha Bukowski to lead GroupM Nexus Commerce, GroupM’s newly unified commerce capability inside GroupM Nexus.

Samsung opens online store targeting B2B customers in Germany

05-04-2023 | 17:04:50
Samsung Electronics has announced the opening of a new online store for its B2B customers in Germany. The new store will be added to expand to 30 countries worldwide.

Internet disruptions cost e-commerce retailers millions annually, study

29-03-2023 | 17:49:52
The survey, conducted by Forrester Consulting on behalf of Catchpoint, shows that nearly 40% of all respondents suffer customer-impacting disruptions, which cost up to $1 million per month.

[Startup Interview] Nicolas d'Audiffret, Co-Founder, Ankorstore

09-03-2023 | 18:24:52
Ankorstore is an online B2B marketplace connecting brand and retailers all around Europe. Nicolas d'Audiffret the startup’s co-founder explains.

Microsoft Advertising partners with PrestaShop to drive growth in digital commerce

22-02-2023 | 10:24:00
Through this partnership, over 300,000 PrestaShop merchants can now easily reach millions of new high-value customers using the Microsoft Ads and Listings module in the PrestaShop Official Addons Marketplace.

SimplicityDX reinvents social commerce with edge storefronts

16-02-2023 | 11:00:00
Edge Storefronts help brands acquire more customers and drive campaign revenue from social media by creating multichannel and campaign-specific e-commerce stores in minutes.

Amazon sets a new record for most renewable energy purchased by a single company

02-02-2023 | 14:26:30
This brings Amazon’s total portfolio to more than 20 GW—that could generate the amount of energy to power 5.3 million U.S. homes—across 401 renewable energy projects in 22 countries.

[eMarketer] Shopify adjusts strategy ahead of Buy with Prime launch

01-02-2023 | 13:16:36
Shopify has made a number of moves aimed at shoring up revenues as ecommerce growth slows from its pandemic heights.

Measured provides marketers with access to the industry’s first library of media incrementality intelligence

26-01-2023 | 17:13:25
In a year plagued by ongoing uncertainty and the threat of a global recession, ecommerce brands around the world trusted Measured to optimize more than $5 billion in advertising spend.

LegitScript partners with Google on certification programme for CBD manufacturers and retailers

12-01-2023 | 11:05:00
LegitScript, the company involved in merchant and product certification and monitoring in the e-commerce and payment sectors, has partnered with Google to certify certain topical, non-ingestible CBD products and the websites that market them.

[eMarketer] TikTok will drive social commerce growth in 2023

10-01-2023 | 09:36:00
Social commerce sales grew 34.4% this year to $53.10 billion, according to eMarketer forecast, as more people shop on social media and existing buyers spend more.