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Kantar unveils attention measurement framework to help brands cut through the noise

15-11-2023 | 08:23:56
Marrying Kantar’s decades of creative evaluation expertise with the latest technology, the approach uses facial coding to uncover how well ad content captures the attention of viewers on a second-by-second basis, an essential tool in marketers’ arsenal. 

[Marketing Week] Bob Koigi: Online video industry takes market by storm

09-11-2023 | 11:15:00
The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

Marketing firm Refuel Agency partners with Wrench.AI to amplify campaigns through AI learning

09-11-2023 | 08:23:25
Marketing firm, Refuel Agency, has partnered with Wrench.ai, an innovator in AI-driven marketing solutions, to amplify campaigns through AI learning.

Dentsu appoints Professor Challagalla as Chair of Sustainable Strategy and Marketing

08-11-2023 | 08:23:39
 The chair will support the activities of IMD’s Center for Sustainable and Inclusive Business, which aims to generate cutting-edge insights and practical solutions for businesses that aspire to create positive social and environmental impact.

YouAppi and Xsolla launch program to help mobile game developers grow their business

02-11-2023 | 09:10:00
Xsolla, a global video game commerce company, has announced that they are launching a partnership with YouAppi, the mobile marketing platform for global brands wanting to grow their business.

NP Digital opens new office in the Netherlands with Joris Garritsen as Managing Director

26-10-2023 | 13:02:00
NP Digital, a global leader in end-to-end performance marketing, unveils its newest European office in the Netherlands under the leadership of Joris Garritsen as managing director.

LifeStreet launches new AI creative solution for in-app ad personalization

24-10-2023 | 13:46:00
LifeStreet, a player in mobile marketing, has announced its latest solution to maximize return on ad spend (ROAS) for performance marketers.

Intuit Mailchimp launches global campaign to help marketers untangle their clustomer problem

19-10-2023 | 12:35:00
Mailchimp has advanced marketing capabilities to help release marketers from the Clustomer and see up to 141% more revenue with AI-built predicted segments.

Marin Software expands offering with two new solutions for performance marketers

17-10-2023 | 14:05:00
These new products give performance marketers unprecedented insights and AI-powered tools to improve results across performance marketing channels, including paid search, social, app advertising, and retail media.

Pecan AI named as Meta business partner for marketing measurement

17-10-2023 | 14:00:00
Pecan AI, a player in AI-based predictive analytics for analysts and business teams, has announced that it has been named a Meta Business Partner within the Measurement specialty.

Global artificial intelligence in marketing market to reach $64.3 billion in 2027, report

16-10-2023 | 09:20:00
Artificial intelligence in marketing have applications in social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales and marketing automation, analytics platform, others.

DEPT unites its teams in Australia under one brand and kicks off partnership with SXSW Sydney

12-10-2023 | 15:17:46
To celebrate this milestone, DEPT Australia has partnered with the inaugural SXSW Sydney to launch a three day action packed activation – DEPT Garden House.

[Marketing Week] Bob Koigi: Brands set sights on expanded customer base with innovative ad campaigns

11-10-2023 | 10:07:00
As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.

Marketing Architects unveils streaming TV platform for performance marketers

11-10-2023 | 09:19:52
Streaming TV advertising is taking a step toward the future. This week, TV advertising agency Marketing Architects launched a new platform for CTV advertisers called Annika Streaming.

Typeface and GrowthLoop partner with Google Cloud to empower marketers with personalized generative AI

09-10-2023 | 11:25:00
Typeface has introduced an integrated solution with GrowthLoop and Google Cloud’s BigQuery and GenAI Foundation Models to empower marketers with personalized generative AI throughout the entire campaign creation process.

Accenture acquires Signal to enhance its integrated marketing capabilities in Japan

05-10-2023 | 13:47:21
The acquisition further strengthens Accenture's ability to support clients' marketing transformation across owned, paid and earned media.

Email marketing firm Intuit Mailchimp and tech platform Wix announce multi-year partnership

05-10-2023 | 13:40:00
Through the upcoming collaboration between the platforms, users will benefit from stronger functionality and ease of use of marketing activities by connecting CRM data between the platforms.

South African agency Flume Digital Marketing opens European hub in Amsterdam

26-09-2023 | 14:37:00
South African agency Flume Digital Marketing, with offices in Johannesburg and Cape Town, is expanding to Amsterdam – located on the Weesperstraat.

GenAI figures in most brands’ marketing plans, WFA research

26-09-2023 | 08:18:00
According to a new World Federation of Advertisers, WFA, survey, over three quarters of brand owners (78%) are using or plan to use generative AI in their marketing strategies.

Connected TV advertising drives revenue and reaches new audiences easily, report

15-09-2023 | 12:20:50
With CTV ad spending projected to reach over $25 billion in 2023, and more and more viewers moving away from traditional cable, the report highlights the significant role CTV advertising plays in reaching new audiences and driving revenue.

Optimum partners with baseball hall of fame legend Derek Jeter on brand-new marketing campaign

07-09-2023 | 12:16:35
Optimum Complete is a line of Optimum Internet + Optimum Mobile bundles that allow customers to save big with plans starting at just $45 per month.

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