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YouTube tests free ad-supported streaming channels hub

31-01-2023 | 18:01:00
YouTube is testing a hub of free ad-supported streaming channels as it continues to expand its streaming ambitions.

New video ad formats in streaming TV are twice more favorable than traditional TV ads, study

20-01-2023 | 14:44:20
MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku have announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice more favorable than traditional TV ads for consumers.

JW Player acquires InPlayer to expand its monetization and audience insights offering

19-01-2023 | 16:16:29
JW Player, the SaaS video platform for broadcasters, publishers, and other video-driven companies, has announced it is acquiring InPlayer, a provider of subscription management and identity management technology.

VideoAmp and Warner Bros. Discovery announce audience measurement agreement

18-01-2023 | 16:54:22
Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers.

Innovative subscription models drive global audio streaming services market, report

12-01-2023 | 11:15:00
Growth in 2021 resulted mainly from the great popularity of audio streaming platforms and subscription models, broader availability of fast-speed connections with low latency (e.g., 5G), expansion of these services to new regions, and technological advancements that allow easy streaming from multiple devices.

[eMarketer] How Gen Z consumes media

22-12-2022 | 14:36:50
Instead, Gen Zers’ TV time is headed to social media—which includes digital video—where they spend the bulk of their time with media.

Bloomberg Radio and TuneIn extend partnership with commercial-free radio experience

16-12-2022 | 13:00:00
TuneIn, the world’s live-streaming audio service, and Bloomberg, has announced the renewal of their partnership, extending their agreement for an additional three years, with the expansion of Commercial-Free local broadcast radio to Premium listeners.

Netflix signs up to Kantar audience measurement service

13-12-2022 | 16:31:22
In a first for Latin America, Kantar has announced that Netflix has signed-up as a subscriber to the audience measurement data service in Brazil.

Loop Media and ACTV8me deploy MarTech solutions across digital out-of-home network

08-12-2022 | 15:00:20
The partnership allows two leading tech companies to demonstrate industry-first capabilities and experiences by leveraging Loop Media’s distribution network within retail stores nationwide.

Paramount+ and British Airways launch a dedicated channel on the airline’s highlife entertainment platform

06-12-2022 | 11:52:36
Paramount+, the global streaming service from Paramount has announced a partnership with British Airways to preview some of the streamer’s best television series on long-haul international flights.

ITV launches unified brand across family of channels

30-11-2022 | 16:30:49
Ahead of the launch of ITVX, the UK’s freshest new streaming service, ITV’s channels have been given a fresh look too, with new channel branding, on-screen presentation and idents launching across all on air channels.

Simulmedia partners with Comscore to enable entertainment marketers reach target viewers across linear TV

21-11-2022 | 15:00:00
This partnership will enable entertainment marketers to reach viewership-based audiences no matter where they’re watching by using TV+® to find and target Comscore viewership audiences across streaming TV programs with greater cost-efficiency and reduced duplication.

[eMarketer] Why Netflix Basic with Ads will win advertisers

16-11-2022 | 15:37:00
Despite the Basic With Ads subscription tier being released just two weeks ago, eMarketer is forecasting Netflix will see US ad revenues of $830 million in 2023.

Political advertising is most effective when optimized across streaming and linear TV, research

11-11-2022 | 12:26:09
The research reveals data insights collected from nearly 20 million impressions and iterates that political advertisers who are still relying solely on TV

[Interview] Monty Sarhan (SkyShowtime): It’s still early days for streaming services

04-11-2022 | 17:05:00
On October 25, 2022, SkyShowtime launched as a streaming service from Paramount and Comcast in the Netherlands.

Paramount and Virgin Media in a multi-year distribution partnership deal for UK streaming services

04-11-2022 | 14:59:57
Paramount and Virgin Media have announced a new multi-year distribution agreement, extending their existing long-term partnership across Paramount's streaming services and linear channels in the UK.

Havas Media Group and Samba TV to integrate linear TV into company’s proprietary converged platform

03-11-2022 | 14:42:39
With this partnership, HMG North America will become the first major agency holding company to fully integrate Samba TV’s rich television and gaming viewership data.

SkyShowtime registers in The Netherlands, campaign starts

02-11-2022 | 14:38:00
The streaming service SkyShowtime (from Paramount and Comcast) appears to have registered a Dutch registration for the streaming service with the Media Authority.

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