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[eMarketer] Social commerce to surpass 100 million US buyers

06-10-2022 | 15:47:32
This year, 102.6 million people will buy via social platforms in the US. That’s up just 5.9% from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.

[eMarketer] LinkedIn will capture nearly 25% of US B2B ad spending by 2024

20-09-2022 | 12:00:00
US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.

[eMarketer] The state of US household spending

12-09-2022 | 12:00:00
As of August, 65% of US adults said they’d spent more on groceries and less on experiences in the past six months. Meanwhile, 59% agreed they’d spent less on experiences such as travel and dining out.

[eMarketer] Layoffs at Snap could compromise its AR aspirations

02-09-2022 | 11:15:00
Snap’s layoffs are a precursor to a wider restructuring plan. CEO Evan Spiegel indicated in May that the company would cut back on recruiting and “find significant cost reductions.”

[eMarketer] US marketing technology set to surpass $20 billion for the first time ever

01-09-2022 | 12:29:25
Companies are spending on technology that will allow them to gather and store their own data, access information to make decisions, and act as needed.

[eMarketer] A rapidly surging market for US digital retail media

18-08-2022 | 14:40:24
US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024.

[eMarketer] How US brands leverage content creators

16-08-2022 | 11:45:00
Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media.

EssenceMediacom names Jill Kelly as U.S. CEO

16-08-2022 | 11:15:00
MediaCom’s U.S. current CEO, Sasha Savic, who has been in the role for the last ten years, has been promoted to EssenceMediacom’s Global Chief Innovation Officer, wherein he will be responsible for future-proofing the agency by identifying opportunities that bring together its products and services for clients across the globe.

[eMarketer] Consumers trust YouTube most for finding, purchasing products

03-08-2022 | 16:00:00
That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.

[eMarketer] Nearly a third of US population has never heard of the metaverse

26-07-2022 | 14:06:01
Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.

75% of UK and US Consumers uncomfortable purchasing from brands with poor data ethics, survey

21-07-2022 | 08:24:13
The consumer data underscores a trend of decreasing consumer trust with targeted advertising.

[eMarketer] Gaming’s popularity offers marketing opportunities for US brands

21-07-2022 | 08:05:54
Brands are looking to gaming as another way to draw new consumers, especially younger ones. There is big money in mobile gaming, particularly, and the industry is bringing changes to marketing and brand engagement.

[eMarketer] Smart TVs are the most popular CTV devices in the US

18-07-2022 | 12:00:00
Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.

[eMarketer] TikTok abandons plans to bring livestream ecommerce to the US

07-07-2022 | 12:40:00
TikTok has scrapped plans to bring its live ecommerce initiative to the US and other European markets after a failed UK pilot, per the Financial Times.

[eMarketer] Digital audio takes up an increasing share of US digital media time

23-06-2022 | 09:02:35
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.

[eMarketer] Retailers bet on dedicated sales days to revitalize consumer demand

17-06-2022 | 09:48:53
As ecommerce sales begin to soften, retailers in the US and China are leaning on shopping events to spur consumer spending.

[eMarketer] YouTube is no longer a mostly mobile platform

09-06-2022 | 09:19:13
US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.

[eMarketer] US smartphone in-app purchases to pass $40 billion mark this year

02-06-2022 | 11:00:00
US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.

[eMarketer] Podcast listener diversity nearly matches the US population

24-05-2022 | 08:51:45
The racial breakdown of monthly podcast listeners is almost identical to the spread of the US population, according to new Edison Research data.

[eMarketer] The luxury retail market shows no signs of fading

23-05-2022 | 08:39:06
US consumer spending on luxury retail shows no sign of slowing, even as inflation and price increases cause many shoppers to trade down and cut back on discretionary purchases.

[eMarketer] Twitter sees gentle downward flight in US users but ad revenues rise

17-05-2022 | 08:05:00
Despite Elon Musk's tumultuous Twitter takeover—which is now temporarily on hold, per Musk—eMarketer doesnt project any major changes in user count associated with executive leadership changes at this time.

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