Marketing Report


Sony and KDDI accelerate efforts to promote digital transformation in the broadcasting and media industries

02-04-2024 | 10:30:00
As part of these efforts, the companies aim to roll out a digital transformation solution that utilizes Sony's communication devices for video transmission and KDDI's 5G standalone network by the end of 2024.

Amazon plans ad-supported tier on Prime Video

02-04-2024 | 10:07:00
The move comes as the company looks to expand its ad business and generate more revenue from entertainment, according to people familiar with the situation.

Nielsen’s Gracenote resolves viewer frustration around watching streaming programming

14-03-2024 | 09:03:21
The Gracenote solutions pair TV, movie and sports programming availability data with normalized program metadata to ensure that streaming aggregators, digital platforms and MVPDs offer content-first user experiences that facilitate universal search.

YouTube is the most popular video service, report

14-03-2024 | 08:20:00
YouTube's continued growth as the top video service provider in key markets, has been fundamental to the growth of the sector's lead over paid video content.

Online video on the cusp of a new stage of market evolution, Omdia

08-03-2024 | 07:06:00
Omdia expects 2024 to bring a new stage of market evolution, with users of paid online video services moving to free online video.

Media tech firm Amagi acquires Tellyo's business expanding its footprint in Europe

15-01-2024 | 10:00:00
This development is set to enhance Amagi's video toolset for live sports and news broadcasts, and improve live video streaming and editing experience for customers worldwide.

Advertising-based Video on Demand revenues for TV series and movies to reach $69 billion by 2029, report

08-01-2024 | 13:20:00
The US will contribute 31% to the 2029 AVOD total; down from 40% in 2023 - showing that other countries are growing faster. The US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.

[Marketing Week] Bob Koigi: Online video industry takes market by storm

09-11-2023 | 11:15:00
The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

Global video on demand market to reach $387.5 billion by 2032, report

09-11-2023 | 08:17:39
The video on demand market is expected to witness notable growth owing to rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming, and rise in number of streaming services.

Paramount combines its channels to offer UK audiences a consolidated free streaming service

09-11-2023 | 08:08:32
The advertising-supported free streaming destination will give viewers in the UK access to an extensive range of new, exclusive and archived content from Channel 5.

Sony LIV expands global presence, announces foray in Africa and the Caribbean region

04-10-2023 | 09:47:00
Sony LIV, India's premium video-on-demand (VOD) service, has announced its strategic expansion into select countries in Africa and the Caribbean region.

Global video processing platform market to reach $13.5 billion by 2028, report

12-09-2023 | 10:10:00
The growth is propelled by the demand for improved online education and video streaming services. However, the integration of these platforms with existing systems presents a hurdle.

Sky Media to join ITV’s video ad buying platform Planet V

05-09-2023 | 09:34:26
ITV and Sky have announced that Sky Media, Sky’s advertising sales arm, will join Planet V, ITV’s Broadcaster VOD advertising platform, for a trial period.

Titan Channel Partners with TVCoins to transform the combat sports streaming experience

23-08-2023 | 15:17:37
Titan Channel is introducing the Titan Channel+ app. Developed by white-label streaming platform provider, TVCoins, the app leverages FAST (Free Ad-Supported TV) and AVOD (Advertising-Based Video on Demand) models.

SkyShowtime registers in The Netherlands, campaign starts

02-11-2022 | 14:38:00
The streaming service SkyShowtime (from Paramount and Comcast) appears to have registered a Dutch registration for the streaming service with the Media Authority.

[eMarketer] How streaming video has surged in less than a decade

15-09-2022 | 15:36:00
The rise of streaming video services has been pivotal in the move away from pay TV. By the end of 2024, for the first time, there will be more cord-free viewers than pay TV viewers in the US, per our forecast.

Paramount Global reports significant growth for its streaming platform Paramount+

08-08-2022 | 16:52:00
Paramount Global has reported significant growth for its streaming platform Paramount+ for the first half of 2022.

VideoAmp to integrate cross-platform measurement as currency into Mediaocean workflow

06-07-2022 | 08:10:00
The integration of VideoAmp data into Mediaocean platforms comes at a crucial inflection point for the industry as it seeks to leverage new types of currencies to transact upon.

Global digital video content market to reach $391 billion by 2027, report

07-06-2022 | 10:14:32
Keeping in mind the uncertainties of COVID-19, they are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries.

Streaming records double growth globally, report

20-05-2022 | 09:23:31
In mature markets like the US and Europe, viewers are upscreening from small devices to Smart TVs, setting the foundation for streaming to overtake linear TV on the big screen.

Alchimie partners with LG Channels to bolster its footprint in Europe on the AVOD and FAST markets

13-05-2022 | 08:16:07
In the same logic as its partnership with Samsung TV Plus, several million LG Smart TV users in Germany, the UK, France, Spain and Italy now have free access to 23 channels distributed by Alchimie.