Marketing Report


Brand-building now accounts for 61 per cent of podcast advertising in the US, study

14-05-2024 | 10:04:00
 Interactive Advertising Bureau has released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double the total digital advertising market overall.

Cineverse launches omnichannel ad platform to better connect brands with audiences

13-05-2024 | 07:23:00
C360 will offer custom marketing integrations including audio opportunities on the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company's owned and operated free, ad-supported streaming television (FAST) channels.

iHeartMedia and Global sign multi-year podcast partnership deal in the UK, Ireland and USA

23-04-2024 | 08:20:00
Under the exclusive deal, Global and iHeartMedia will license, distribute and represent each other’s chart-topping Podcast portfolios.

Triton Digital acquires audio intelligence platform Sounder

27-03-2024 | 10:47:00
As part of Triton Digital, Sounder will continue to provide advanced contextual targeting solutions, brand suitability, and cutting-edge podcast promotional tools.

Apple introduces transcripts for Apple podcasts

19-03-2024 | 09:22:44
With transcripts, users can read the full text of an episode, search the episode for a specific word or phrase, and tap on the text to play the podcast from that point in the episode.

Seekr unveils brand safety and suitability platform

30-01-2024 | 09:28:04
Align, which is built on Seekr's large language model, combines Seekr's proprietary content evaluation and scoring capabilities with and industry-leading user-friendly interface.

Majority of US consumers actively avoid ads across podcasts, streaming and live TV platforms, report

29-01-2024 | 07:00:00
The survey, which polled 3,000 U.S.-based consumers earlier this year, uncovered consumers’ feelings about macroeconomic trends, their preferred platforms and channels, and sentiments around influencers, advertisements, and ad-avoidance.

Global podcast market size to grow by $15.7 billion from 2023 to 2028, report

25-01-2024 | 07:10:00
There is an influential presence of the region in several areas, such as content production, consumption trends, marketing strategies, and the proliferation of podcasting platforms.

Soundstack hires digital audio vet Michael Fischer to expand streaming audio business

14-11-2023 | 07:22:12
The appointment bolsters the company's growing publisher discipline – which also includes customer enablement, support, and podcast business teams.

BuzzFeed Studios and Acast launch new podcast

06-11-2023 | 15:18:14
Advertisers can connect with these conversations through Acast with host-read sponsorship campaigns or dynamically inserted ads, which can be bought directly through a dedicated sales team, programmatically, or with their self-serve advertising platform.

The Futurum Group acquires venture-backed media startup Business Podcast Network (BPN)

31-10-2023 | 09:54:00
The Futurum Group, a global technology advisory, media and research firm, announced the acquisition of Business Podcast Network (BPN), a venture-backed media startup known for its popular flagship show The Drill Down.

Brand-building now accounts for 61% of podcast advertising, IAB reports

27-10-2023 | 09:50:00
Interactive Advertising Bureau (IAB), has released a report showing that brand-building is now accounting for 61% of podcast advertising.

Triton Digital announces YouTube integration with podcast metrics

17-10-2023 | 14:10:00
Triton Digital, the global technology and services player to the digital audio, podcast, and broadcast radio industries, has announced its data integration with YouTube.

WPP unveils new podcast series hosted by Chief Creative Officer Rob Reilly

21-09-2023 | 10:50:06
Titled ‘Screaming Creativity’, the podcast will inform, entertain and inspire listeners through frank conversations on creativity in all its forms.

Adthos launches AI-generated audio ads for radio, podcast and streaming

03-04-2023 | 13:15:00
For the first time anywhere, users of the Adthos Platform can generate complete audio ads from start to finish using AI technology.

Nielsen reveals key Brand Lift drivers for emerging media channels

30-03-2023 | 16:36:45
Nielsen, a global player in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance.

LiveOne’s PodcastOne launches gamification across network

15-02-2023 | 17:48:13
Powered by VersusGame, PodcastOne has launched MiniGames on their platform, enabling their listeners to watch and answer prediction and opinion-based questions to win rewards.

Salem Media Group expands relationship with Triton Digital leveraging suite of audio solutions

30-01-2023 | 11:15:00
Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, has announced that Salem Media Group Inc., America’s multimedia company specializing in Christian and conservative content, has extended its relationship with Triton Digital.

Innovative subscription models drive global audio streaming services market, report

12-01-2023 | 11:15:00
Growth in 2021 resulted mainly from the great popularity of audio streaming platforms and subscription models, broader availability of fast-speed connections with low latency (e.g., 5G), expansion of these services to new regions, and technological advancements that allow easy streaming from multiple devices.

Triton Digital appoints Josh Yamuder director of partnerships, programmatic marketplace

29-11-2022 | 16:25:59
The appointment amplifies Triton Digital’s continued commitment to driving audience and revenue growth through digital audio.

[eMarketer] As podcast listener growth slows around the world, bright spots can still be found

07-11-2022 | 13:00:00
The era of explosive growth for podcast listenership is coming to an end for much of the world