Marketing Report


United Airlines and creative agency 72andSunny debut campaign about onboard safety

17-05-2024 | 08:15:00
The video was filmed inside a life-sized, airplane-inspired sequential reaction machine, with a creative concept designed to capture and keep the attention of even the most frequent fliers.

TV is the most popular device for watching video content but viewers overwhelmed by content choice report

24-04-2024 | 11:12:00
The exclusive study provides an in-depth view on Europeans' attitude towards video content and for the first time compares the habits of video consumers in 11 European markets with those in the US.

Vevo partners with Publica by IAS to power global CTV ad serving

15-04-2024 | 08:12:00
This collaboration enables Vevo to improve their advertisers' targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience.

Roblox taps PubMatic to offer programmatic immersive video ads on its platform

11-04-2024 | 09:55:57
The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of them representing the highly coveted Gen Z demographic, while Roblox will gain scaled access to premium brand advertising demand.

Sony and KDDI accelerate efforts to promote digital transformation in the broadcasting and media industries

02-04-2024 | 10:30:00
As part of these efforts, the companies aim to roll out a digital transformation solution that utilizes Sony's communication devices for video transmission and KDDI's 5G standalone network by the end of 2024.

Amazon plans ad-supported tier on Prime Video

02-04-2024 | 10:07:00
The move comes as the company looks to expand its ad business and generate more revenue from entertainment, according to people familiar with the situation.

GRV Media partners with Primis to grow UK foothold

02-04-2024 | 10:04:00
This new contract solidifies the two companies' continuous partnership agreement until the end of 2024.

Xsolla partners with GameAnalytics to monetize gaming through direct-to-consumer sales

15-03-2024 | 07:44:02
The initiative aims to provide game developers with next-generation tools for direct-to-consumer sales, starting with a pioneering proof of concept centered around the Xsolla Web Shop.

Nielsen’s Gracenote resolves viewer frustration around watching streaming programming

14-03-2024 | 09:03:21
The Gracenote solutions pair TV, movie and sports programming availability data with normalized program metadata to ensure that streaming aggregators, digital platforms and MVPDs offer content-first user experiences that facilitate universal search.

YouTube is the most popular video service, report

14-03-2024 | 08:20:00
YouTube's continued growth as the top video service provider in key markets, has been fundamental to the growth of the sector's lead over paid video content.

Online video on the cusp of a new stage of market evolution, Omdia

08-03-2024 | 07:06:00
Omdia expects 2024 to bring a new stage of market evolution, with users of paid online video services moving to free online video.

[Column] Antoine Houtsma: Que Sora Sora, whatever will be

20-02-2024 | 10:15:00
When a deadline is knocking hard on my door, I'm at my best. Thoughts that normally shoot in all directions like blanks, at such a moment bundle into a very precise laser beam.

PubMatic launches direct video and CTV buying solution in Japan

06-02-2024 | 07:12:45
With Activate, buyers are able to execute direct deals across PubMatic’s premium video inventory via a single layer of technology, enabling the seamless transition of their direct business for better visibility and stronger campaign performance.

Media tech firm Amagi acquires Tellyo's business expanding its footprint in Europe

15-01-2024 | 10:00:00
This development is set to enhance Amagi's video toolset for live sports and news broadcasts, and improve live video streaming and editing experience for customers worldwide.

Digital ad fraud cost brands $84 billion globally in 2023, report

10-01-2024 | 08:51:44
The report examines the financial, brand reputational and legal ramifications associated with fraudulent digital video campaigns.

Advertising-based Video on Demand revenues for TV series and movies to reach $69 billion by 2029, report

08-01-2024 | 13:20:00
The US will contribute 31% to the 2029 AVOD total; down from 40% in 2023 - showing that other countries are growing faster. The US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.

Loop Media introduces a self-serve video advertising platform on Loop TV

13-12-2023 | 08:00:00
Loop Media believes this anticipated new line of advertising revenue could be a significant additional contributor to Loop Media’s revenue.

[Marketing Week] Bob Koigi: Online video industry takes market by storm

09-11-2023 | 11:15:00
The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

Global video on demand market to reach $387.5 billion by 2032, report

09-11-2023 | 08:17:39
The video on demand market is expected to witness notable growth owing to rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming, and rise in number of streaming services.

Paramount combines its channels to offer UK audiences a consolidated free streaming service

09-11-2023 | 08:08:32
The advertising-supported free streaming destination will give viewers in the UK access to an extensive range of new, exclusive and archived content from Channel 5.

Arabsat unveils cutting-edge Contribution Platform to facilitate seamless content distribution

03-10-2023 | 13:39:51
Arab Satellite Communications Organization (Arabsat), the foremost satellite services provider in the Arab world and a global player in satellite operations, has unveiled its innovative 'Contribution Platform,' a one-stop-solution that enables seamless content dissemination for TV channels and bouquet aggregators.