Marketing Report


GRV Media partners with Primis to grow UK foothold

17-11-2023 | 10:56:43
This new contract solidifies the two companies' continuous partnership agreement until the end of 2024.

Vevo partners with Publica by IAS to power global CTV ad serving

17-11-2023 | 07:54:56
This collaboration enables Vevo to improve their advertisers' targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience.

Media tech firm Amagi acquires Tellyo's business expanding its footprint in Europe

15-11-2023 | 08:14:38
This development is set to enhance Amagi's video toolset for live sports and news broadcasts, and improve live video streaming and editing experience for customers worldwide.

[Marketing Week] Bob Koigi: Online video industry takes market by storm

09-11-2023 | 11:15:00
The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

Global video on demand market to reach $387.5 billion by 2032, report

09-11-2023 | 08:17:39
The video on demand market is expected to witness notable growth owing to rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming, and rise in number of streaming services.

Paramount combines its channels to offer UK audiences a consolidated free streaming service

09-11-2023 | 08:08:32
The advertising-supported free streaming destination will give viewers in the UK access to an extensive range of new, exclusive and archived content from Channel 5.

Online video on the cusp of a new stage of market evolution, Omdia

07-11-2023 | 09:11:12
Omdia expects 2024 to bring a new stage of market evolution, with users of paid online video services moving to free online video.

Loop Media introduces a self-serve video advertising platform on Loop TV

19-10-2023 | 12:55:00
Loop Media believes this anticipated new line of advertising revenue could be a significant additional contributor to Loop Media’s revenue.

Amazon plans ad-supported tier on Prime Video

16-10-2023 | 09:25:00
The move comes as the company looks to expand its ad business and generate more revenue from entertainment, according to people familiar with the situation.

Advertising-based Video on Demand revenues for TV series and movies to reach $69 billion by 2029, report

05-10-2023 | 13:36:46
The US will contribute 31% to the 2029 AVOD total; down from 40% in 2023 - showing that other countries are growing faster. The US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.

Arabsat unveils cutting-edge Contribution Platform to facilitate seamless content distribution

03-10-2023 | 13:39:51
Arab Satellite Communications Organization (Arabsat), the foremost satellite services provider in the Arab world and a global player in satellite operations, has unveiled its innovative 'Contribution Platform,' a one-stop-solution that enables seamless content dissemination for TV channels and bouquet aggregators.

Yahoo Finance unveils programming initiatives ahead of new studio launch

15-09-2023 | 12:32:40
The revamp includes an upcoming slate of four new series and shows, a brand-new studio opening later this year, and comprehensive improvements across production overall.

Creative tech startup Artlist launches 100K Fund to support video creators

15-09-2023 | 11:59:00
Artlist, a creative technology company used by digital creators and major brands worldwide, has launched the 'Artlist 100K Fund', a unique one-time grant offered to creators to bring their out-of-this-world creative idea to life.

84 per cent of consumers will watch video ads on their favourite website to access desired content, report

14-09-2023 | 11:18:30
Connatix, the video technology company for premium publishers and advertisers, has released a new state of video report – a comprehensive look at consumer viewing preferences related to online video and video advertising across publishers.

Global video processing platform market to reach $13.5 billion by 2028, report

12-09-2023 | 10:10:00
The growth is propelled by the demand for improved online education and video streaming services. However, the integration of these platforms with existing systems presents a hurdle.

Pepsi re-releases music video commercials in celebration of music legends

08-09-2023 | 10:42:01
The re-released versions of archival commercials pay tribute to music legends Madonna, Britney Spears, Tina Turner, Robert Palmer, and Ray Charles, each of whom has played a major role in shaping the brand's legacy as one of the first brands in advertising history to release music video spots.

Sky Media to join ITV’s video ad buying platform Planet V

05-09-2023 | 09:34:26
ITV and Sky have announced that Sky Media, Sky’s advertising sales arm, will join Planet V, ITV’s Broadcaster VOD advertising platform, for a trial period.

Virgin Media unveils new FAST channels powered by Amagi and 24i

24-08-2023 | 11:44:41
An initial selection of 14 channels have been rolled-out to Virgin Media's V6, TV 360, and Stream set-top boxes (STBs), allowing customers to instantly access an extended range of attractive content monetized through advertising.

[Age Media] Discover the Power of YouTube Native Content

15-08-2023 | 13:03:00
Mastering the YouTube game is already quite a challenge for content creators, and especially for brands aiming to create successful branded content

Attain partners with Magnite to introduce real-time sales measurement for video advertising

11-08-2023 | 09:39:03
Magnite will provide video buyers with measurement capabilities based on Attain's real-time commerce data.

IAS enhances YouTube brand safety and suitability measurement offering

24-07-2023 | 12:30:00
Integral Ad Science, a global player in digital media quality, has announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.