Marketing Report

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Samsung launches self-serve advertising platform
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Google Cloud partners with Reckitt Benckiser to build consumer engagement across brands
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WPP agencies partner with World Woman Foundation for digital women empowerment campaign
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Lockdowns put pressure on brands to cultivate customer loyalty, Mindshare New Normal Tracker
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Spotify and Chernin Entertainment announce multiyear first look partnership
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VIRTUE designs The Heroes of Sustainability campaign for McDonald’s Austria
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Creative agency SouthPaw develops campaign for malt brand Benriach
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Mono Solutions partners with Lokale Internetwerbung to launch digital marketing platform
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Verizon Media introduces platform capabilities to enhance live streaming experience
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ReverseAds launches world's first reverse-engineered search advertising
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Wpromote unveils The Ad Creative Bank to assist marketers explore ad creative trends
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Zoox Smart Data and Kubient partner to provide premium audiences with data to advertisers
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Admitad launches marketplace for advertisers and publishers
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Hivestack joins forces with Clear Channel UK as programmatic DOOH partner
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Samsung Partners with d’strict to create content for smart signage
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Brand leaders express need for more media cohesion in new marketing report
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Nielsen launches compass to measure marketing campaigns outcomes
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Global advertisers unveil a new approach to cross-media measurement
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Lunii, France's top-selling toy expands into the U.S.
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4Creative bolsters team with new Deputy ECD and Creative Director
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Post Corona Posts: What will you do when this pandemic is over?