Marketing Report

Creation
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Havas establishes dedicated customer experience network
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OpenSlate and TikTok partner to deliver brand safety solution for advertisers
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Facebook ranks top globally in mobile app advertising
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E.ON appoints Publicis Groupe as media and performance partner across Europe
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Havas Media joins UK-based Conscious Advertising Network
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MediaMonks invests in automating ad production to enhance speed and efficiency
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Barcadi selects EPAM to accelerate digital marketing and e-commerce strategy
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Hillenaar Outdoor exploiteert digitale mast bij Breda
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Nielsen upgrades ad intel platform with richer advertising spend data
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McDonald’s names Katie Beirne Fallon Chief Global Impact Officer
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Samsung launches self-serve advertising platform
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Google Cloud partners with Reckitt Benckiser to build consumer engagement across brands
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WPP agencies partner with World Woman Foundation for digital women empowerment campaign
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Lockdowns put pressure on brands to cultivate customer loyalty, Mindshare New Normal Tracker
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Spotify and Chernin Entertainment announce multiyear first look partnership
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VIRTUE designs The Heroes of Sustainability campaign for McDonald’s Austria
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Creative agency SouthPaw develops campaign for malt brand Benriach
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Mono Solutions partners with Lokale Internetwerbung to launch digital marketing platform
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Verizon Media introduces platform capabilities to enhance live streaming experience
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ReverseAds launches world's first reverse-engineered search advertising
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Wpromote unveils The Ad Creative Bank to assist marketers explore ad creative trends